What is happening to my belly ring?

I got my belly button pierced last tuesday and I got it done on the top. I clean it with dial soap 2-3 times daily and after each wash I use Palmers cocoa butter over my skin where the bar is. I make sure the cocoa butter dosent touch either of the two...

holes. so why is the area around my top hole so red and sort of puffy??? (it had been red before the cocoa butter because I just started using the cocoa butter yesterday...)

I would say its just healing
sometimes girls get rednes and evensome pus/ crust
this all should go away within a few weeks or months
your bodys just cleaning and healing the new wound
do try and keep the palmers stuff well away from the new peircing, as that will agrivate it more
try a sea salt soak to clean it too
1 tablespoon sea salt in 1 cup warm water
you can put a cloth in it and keep it on your navle for about 15mins
also dont overclean it, do clean it but not exessively
if it changes colour like purple, green go back to the peircer, a doctor or take it out
the same goes if the are is constantly hurting and painfull
any more questions, jusk ask!

does the it matter if the sea salt is iodized or non iodized?

My cousin owns a shop and this is what he recommends. Wash it daily when you are in the shower with an antibacterial soap. Put just a little on the ring and run it in and out. Then run it in and out as you rinse. Make sure to rinse it well and get all the soap off. Only use a SINGLE antibiotic ointment, not a triple like and don't use Neosporin. They are to harsh on the freshly pierced skin and will cause an irritation. The redness you are describing sounds like it is irritated a little. Do the things above and you should be fine.

it's like that in the process of healing my homegirls does the same thing